MBA Business Development: Marketing Strategy and Customer Insights | VU FEBA

In this VU FEBA Studio episode, Assoc. Prof. Dr. Indrė Pikturnienė, Head of the Strategic Marketing Module in the MBA Business Development programme, discusses strategic marketing as a long-term business growth tool — not only advertising, social media or communication.The conversation explores customer insights, value creation, AI, data, creativity and how marketing decisions can create measurable business impact.Learn more about the MBA Business Development programme:ENG: https://www.evaf.vu.lt/en/admissions/mba-business-developmentLT: https://www.evaf.vu.lt/stojantiesiems/mba-verslo-vystymas00:00 – Why knowing your customers matters01:03 – Introduction to the Strategic Marketing Module02:34 – Why marketing is more than communication06:29 – Customer behaviour and better business decisions10:49 – AI, data, creativity and strategic thinking12:22 – From theory to real business decisions14:39 – Bringing structure to uncertainty This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit vuevaf.substack.com