MBA2076 Is Selling a Lifetime Deal a Good Idea?

Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later?Like any strategy, offering neverending deals has its strengths and weaknesses.We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t carefully weigh all the variables, your lifetime deal can be a lifetime drag on your bottom line!Today, we explain exactly what to avoid if you’re considering a lifetime offer, so you reap the benefits without hurting yourself down the road.With examples from businesses that execute this strategy well (plus our own experience), this episode offers a clearer picture of how the lifetime approach works, and why it’s so easy for it to backfire.Take a beat, run the numbers, and make sure that if you make a lifetime commitment, it’s one you won’t regret. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.