MBA2119 Why Low-Ticket Coaching Doesn’t Work
from The $100 MBA Show Hosted by Omar Zenhom
If you’re charging 2 figures for a coaching program, you’ve already lost. That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true. From years of experience coaching, being coached, and working with coaches, one thing is clear from where we stand: the bargain-bin pricing model is a no-go — even if it’s designed to create upsell opportunities. It may seem like a solid premise, but it doesn’t work. Not for clients, and certainly not for your business. Learn why! Today we explain the flaws in the low-ticket coaching model, and why fixating on price instead of value is never a good strategy. Hear what we think is the bare minimum for any decent coaching program, and how to get over the self-doubt that makes coaches charge less than they’re worth. SUBSCRIBE YouTube | Apple Podcast | Spotify | Podcast Feed
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If you’re charging 2 figures for a coaching program, you’ve already lost. That’s a bit of a bold statement, but in today’s episode, Omar explains why it’s true.
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