MBE EP 39 Chris Boyle, Workhouse, shares his expert marketing advice for growing your building business

When it comes to marketing your building business, do feel a bit confused by all the different options and new digital tools? Well, you're not alone! Chris Boyle from Workhouse, a marketing expert who works with many construction and building businesses, understands and sorts out the basics that you need to get right to grow your building business. Spoiler alert: It's not the latest digital tool, it starts right on-site with 'word of mouth'. Your communication to clients, the relationships you create and the accuracy of estimated costs and times all affect your pipelines and can be the make or break of landing that next 'A class' client. In this podcast episode, Chris Boyle, Managing Director of Workhouse, a research-based marketing agency that works alongside your business, takes you through all the ins and outs of marketing your business. Chris uses real-life and building-related examples to show you the basic marketing that every building company should already be doing, such as having a brand logo and vision/mission statement, having a functioning website and using Facebook as a channel to showcase your work and communications. Chris and Ryan also cover what else building businesses who are already on the marketing train could be doing, how to leverage sponsorships as marketing, and what percentage of earnings you should be using on your marketing to ensure the best return.Chris Boyle at WorkhouseHeaded by Chris Boyle, Workhouse is more than just a marketing agency, it's your partner and trusted adviser. Workhouse is a Business to Business specialist agency built on market experience. We hit a sweet spot that blends a practical no-nonsense approach with campaigns that catch the eye and really deliver.https://www.whm.co.nz/Where else you can find usWebsite: https://www.masterbuilder.org.nz/Instagram: https://www.instagram.com/masterbuildernz/Facebook: https://www.facebook.com/registeredmasterbuildersYouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVegTwitter: https://twitter.com/MasterBuilderNZPodcast: https://www.masterbuilder.org.nz/RMBA/Events/Master_Builders_Elevate_Podcast/RMBA/Events/Master_Builders_Elevate_Podcast.aspx?hkey=b437f56d-0c58-451b-93e4-bab9b1279b0f