MC022: Taking your corporate snapshot

  A corporate snapshot that has nothing to do with a camera!   Shop owners know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for.   In this episode of Making Chips, Jim and Jason invite 3 guests into the study who specialize in helping businesses create their very own corporate snapshot. Their guests are Jule Poulos (a previous guest from episode 19 of Making Chips), Ray Ziganto (another previous guest - episode 18 of Making Chips), and Jon Baklund (yet another previous guest - Making Chips episode 21).   Here’s a brief summary of 4 important questions that a corporate snapshot should answer:   What we do as a company Who we are as a company Who we serve as a company Why we do what we do better   When you’re able to clearly and accurately define and express those 4 key issues about your company you unlock the power to do a couple of very powerful things… You’re equipping your employees to become “sales people” through a clear vision of what you do as a company. You’re able to more quickly identify your target clients and engage them in relevant conversations about their needs. You’re better able to serve your clients through knowing exactly what your services can do to meet their needs.   This episode of Making Chips is full of practical, powerful advice about why you need your own corporate snapshot and how you can develop one. Listen in to the conversation to get started on your own corporate snapshot! Here’s the outline of the conversation about corporate snapshots   Introduction of the guests on this episode: Julie, Ray, and Jim. Metalworking tools. The number one tool in your toolbox - a corporate snapshot. The objective of a corporate snapshot. How a corporate snapshot is the “home” for your elevator pitch. 4 crucial components of a corporate snapshot - What we do - Who we are - Who we serve - Why we do it better. Defining each of those 4 points in order to determine your marketing approach and target your message. How a corporate snapshot empowers your employees to serve the customer. Links mentioned on this episode   www.MakingChips.com - sign up for the Making Chips newsletter   http://www.bi-link.com Tweets you can use to tell others about the benefits of vending systems   The number one tool in your toolbox is a corporate snapshot. Find out more on this episode.   A corporate snapshot empowers your employees to serve the customer.   Do you know the 4 crucial components of a corporate snapshot?   What is a corporate snapshot and why do you need one? On this episode of Making Chips Briefly and powerfully tell the who, what, why of your company with a corporate snapshot