MC041: Why you should advertise your machine shop on Facebook

Word of mouth advertising still works. It’s wonderful when a satisfied customer tells someone else about their experience with your company. But there are more options today than just relying on word of mouth. Technology and social media have created the opportunity to put your advertisements in front of the people who are most likely to buy your products or use your services. How is it possible? Through data that is collected through platforms like Facebook. In this episode of Making Chips, Jim and Jason will be discussing their experience with Facebook ads, including the results they’ve seen, the cost they paid, and why they thought it was a good idea. Listen in to get the whole story.   Getting in front of your ideal customer is easier than ever.   When a person first sets up their Facebook account they’re asked a series of questions about their interests, hobbies, work, likes and dislikes. The responses they give are more than just ways to connect them with other people. Those are data points used by the Facebook machine to organize ad campaigns for those who use the Facebook Ad platform. On top of that, every click, every like, every comment is recorded and logged as well, giving Facebook an immense amount of data on every user over time. That’s the data you could tap into by using Facebook Ads. Find out more about this amazing opportunity, in this episode of Making Chips.   Jim’s experience using Facebook ads for Carr Machine and Tool.   At one point Jim decided to try out Facebook ads and set up an ad campaign for his business, Carr Machine and Tool. He was able to target people who either worked in the manufacturing industry or were interested in machining, tools, etc. It was amazing how easily he could “drill down” into the very group of people he wanted to target to put his ads in front of them, and them only. The results? He actually had one person send him a bid opportunity because of his Facebook ads. Find out more about how Jim and Jason are planning to use Facebook Ads in the future by listening to the conversation today.   The Mazak event is almost here. Act now to be a part of this amazing event!   Mazak is a company that leads the way in the manufacture of advanced technology solutions including Multi-Tasking, hybrid Multi-Tasking, 5-axis, milling, turning, CNC controls and automation. Their upcoming event, Discover 2015 is one of the largest events held in the United States and is an educational, technology, and networking event manufacturing leaders won’t want to miss. How can you be there? Go to the Mazak website https://www.mazakusa.com/discover2015 and register for this event, coming up October 27-19, 2015, in Florence, Kentucky. Do you have a question or topic you’d like addressed on Making Chips? How about a guest you’d like to recommend?   Jim and Jason would love to hear from you so they can better craft the show to meet your exact needs. You can leave your question or make your guest suggestion by going to the Making Chips website - www.MakingChips.com/contact . Don’t be shy, the guys would love to hear from you! Outline of this episode   [1:06] The upcoming Mazak event - a valuable opportunity for networking and interaction. [3:05] Introduction of today’s topic: Advertising your Machine Shop on Facebook [5:31] Jim’s experience posting ads on Facebook for Carr Machine and Tool. [7:38] How Facebook ads work to target who gets to see the ad. [9:25] Who Jim targets with his Facebook ads. [10:44] The amazing ways Facebook ads can be nuanced to hit your perfect customer. [11:43] The importance of using images when creating Facebook ads. [13:48] What is the cost of Facebook ads? [14:40] Jim’s success story from using Facebook ads. [16:25] How Jason would use Facebook ads and what his goals would be. [17:56] The Making Chips experiment to test the use of Facebook ads. [20:39] How to leave your info about topics you’d like Jim and Jason to cover on Making Chips. Links mentioned in this episode   Mazak’s upcoming event - https://www.mazakusa.com/discover2015/   Making Chips episode about networking: www.MakingChips.com/10   www.MakingChips.com/contact   Or call us at 312-725-0245