McClure's Pickles: From Family Tradition to National Specialty Brand

Bob McClure, co-founder of McClure’s Pickles, joins Talking Business Now host Kelly Scanlon to talk about his entrepreneurial journey and what it’s like working in a family business that grew into a nationally recognized brand. McClure's is a specialty pickle brand with raving fans. Bob McClure grew up making pickles, using a recipe from his great grandmother. But he didn’t think the pickle industry was where he’d land as an adult. In fact, he left Michigan to work in New York, an actor. He has performed in commercials for several major brands, including Visa, The NFL, Verizon, Time Warner, Staples, and Quiznos. His film work includes The Brave One with Jodie Foster and the Brass Teapot. His work can also be seen on The Burg and All's Faire. Nowadays, you'll find him back in Detroit at McClure's World Headquarters. He oversees business administration, key account management and brand development for the company. What we're Talking Business Now about in this episode:  The company's origin story: making pickles every summer using their great grandmother's recipeTurning the family passion into a business in 2006 and expanding it into a national brand with raving fansHow Bob's acting career prepared him for his role in the family businessHow McClure's has positioned itself in the changing pickle market—and the lessons business owners can learn about adaptingAdvertising and marketing tips for gaining market share against major brandsHow to successfully navigate the dynamics of a family-owned businessConnect with McClure's Pickles ■ Facebook: https://www.facebook.com/mcclurespickles ■ Twitter: https://twitter.com/mcclurespickles ■ Instagram: https://www.instagram.com/mcclurespickles/ ■ Pinterest: https://www.pinterest.com/mcclurespickles/ Learn more about your ad choices. Visit megaphone.fm/adchoices