McDonald’s and Panera Coffee to Enter Grocery Stores

As both McDonald’s and Panera prepare to take their restaurant brands to the coffee aisle in US grocery stores, Euromonitor Beverages Analyst Jonas Feliciano discusses whether chained foodservice players have any advantage in this fast growing category and the impact that these moves will have on the beverages industry as a whole.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.