McDonald’s: Arch Deluxe - So frittiert man 300 Millionen Dollar

from Brand Geheimnis · host Amela Skopo

Was passiert, wenn eine Marke ihr eigenes Versprechen bricht? Mitte der 90er investierte McDonald’s hunderte Millionen Dollar in den „Arch Deluxe“ – einen Premium-Burger für Erwachsene. Statt Erfolg erntete die Fast-Food-Kette Verwirrung: Ronald McDonald im Anzug, Kinder, die den Burger ablehnten, und ein Produkt, das nicht ins Markenbild passte. In dieser Episode von Brand Geheimnis erzähle ich dir, warum der Arch Deluxe trotz großem Budget scheiterte – und welche psychologischen Lektionen wir daraus lernen können.

Episode metadata supplied by the publisher feed · Published Aug 17, 2025

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McDonald’s: Arch Deluxe - So frittiert man 300 Millionen Dollar

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