EPISODE · Jun 10, 2026 · 0 MIN
McDonald’s DIRTY Strategy For Higher Profits | Why McDonald’s Is Ditching Burgers For TikTok Sodas
from the Joshua Schall Audio Experience · host Joshua Schall
McDonald’s is officially getting “dirty.” After watching a tiny soda shop called Swig explode in recent years, the “Golden Arches” is ditching burger innovation for TikTok-inspired beverage concoctions. So, why the sudden pivot? There’s no secret here…it’s about blending up profit margins! Beef is getting expensive to make and harder to sell. But flavored fizzy sugar water (sometimes with a splash of cream), those cost pennies and sell for a premium (even against the "clean eating" backdrop). Then, are we saying the era of the $12 burger is over, and the era of the $7 soda is just beginning? Regardless, I’m interested to see if McDonald’s can weaponize their scale to steal the "treat culture" crown.
What this episode covers
McDonald’s is officially getting “dirty.” After watching a tiny soda shop called Swig explode in recent years, the “Golden Arches” is ditching burger innovation for TikTok-inspired beverage concoctions. So, why the sudden pivot? There’s no secret here…it’s about blending up profit margins! Beef is getting expensive to make and harder to sell. But flavored fizzy sugar water (sometimes with a splash of cream), those cost pennies and sell for a premium (even against the "clean eating" backdrop). Then, are we saying the era of the $12 burger is over, and the era of the $7 soda is just beginning? Regardless, I’m interested to see if McDonald’s can weaponize their scale to steal the "treat culture" crown.
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McDonald’s DIRTY Strategy For Higher Profits | Why McDonald’s Is Ditching Burgers For TikTok Sodas
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