McDonald’s – Il marketing che ha cambiato il mondo del fast food

In questo episodio di Oltre il Brand! ti portiamo dentro la storia di McDonald’s, il colosso del fast food che ha fatto della coerenza visiva e dell’esperienza cliente il suo punto di forza.Analizziamo come l’arco dorato, il pay-off “I’m Lovin’ It” e la strategia di espansione globale siano diventati un vero caso scuola nel mondo del branding.Prodotto da Innovative Web Agency, questo podcast è pensato per chi vuole imparare dai giganti del marketing e applicare le migliori strategie alla propria realtà professionale. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Apr 1, 2025

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McDonald’s – Il marketing che ha cambiato il mondo del fast food

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