McDonald's tests the limits of value pricing episode artwork

EPISODE · Mar 13, 2026 · 17 MIN

McDonald's tests the limits of value pricing

from The Week in Restaurants · host Informa Foodservice

How low can fast-food prices go? McDonald’s is aiming to find out. This week's episode of The Week in Restaurants looks at the burger giant's plans for a new $3-or-less menu. It is McDonald's fourth iteration on value in the past two years and suggests that the value wars aren't going to be over anytime soon.We also untangle the situation at fine-dining stalwart Noma, where chef René Redzepi resigned this week amid renewed scrutiny over abuse allegations.And we talk about Uber Eats' fee hike and why it is the last thing restaurants need right now.On Tech Check, Senior Technology Editor Joe Guszkowski experiments with chatbots for food ordering. Give it a listen.

Episode metadata supplied by the publisher feed · Published Mar 13, 2026

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McDonald's tests the limits of value pricing

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