McDonald's Turnaround on the Right Track

McDonald's just released its fourth-quarter results, and the results are relatively positive considering what the industry was expecting. McDonald's is attributing these results to the all-day breakfast launch that came in October 2015. For the upcoming year, McDonald's will stick to its strategy of trimming back menu items, focusing on speed and efficiency and emphasizing value platforms. For now, solid evidence exists that the McDonald's turnaround is on the right track.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.