MCM #326: Mobile commerce brings more impulse purchases

In a vast study across Europe by Ipsos on behalf of ING a number of key insights were unearthed. Among them was the notion that the more we rely on our mobile phones for commerce, the higher the likelihood of an impulse buy. The difference is that the average transaction on a smartphone is much higher than the same by other forms of payment. The question should be how do you find the right mix of product that creates the impulse to buy...and buy often