M
MCM #336: Is augmented reality augmented or a reality?
Two of augmented reality's household names are now one. When Blippar acquired Layar it was two fierce competitors coming together under one roof. Is this a sign of a market that is taking longer than anticipated to emerge or is this a sign of a market that may never emerge. Chuck offers his thoughts on what this means to the industry.
Embed this episode
No transcript yet.
Frequently asked questions
When was this Mobile Commerce Minute episode published?
This episode was published on June 27, 2014.
Can I download this Mobile Commerce Minute episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.