MCM #342: And the top mobile shopper is...

What this episode covers

The latest research points to the increased comfort consumers are feeling towards using mobile payments for anything from toys to furniture to pet supplies. So who is the ideal customer? What is the ideal platform for mobile commerce? What is everyone spending their mobile dollars on? Shopgate's latest research shows us in detail and Chuck paints that picture for you in 2 minutes here.

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This episode was published on July 16, 2014.

What is this episode about?

The latest research points to the increased comfort consumers are feeling towards using mobile payments for anything from toys to furniture to pet supplies. So who is the ideal customer? What is the ideal platform for mobile commerce? What is...

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