EPISODE · Jul 29, 2014

MCM #350: Hudson's Bay Company dives head first into beacons

from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge

The Hudson's Bay Company - the oldest retailer in North America - is showing everyone how to bring beacons into retail by rolling them out in 130 stores across North America. HBC partnered with Swirl, the iBeacon marketing platform company based in Boston, to implement this feat. Chuck dove head-long into this story by visiting the Boston Lord & Taylor and by interviewing Swirl CEO Hilmi Ozguc to get the amazing details on this massive roll out.

Episode metadata supplied by the publisher feed · Published Jul 29, 2014

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