MCM #354: The state of the beacon according to BI Intelli...

What this episode covers

Retail is the first industry to grasp the importance of beacons as a hardware platform but beacons require much more effort than affix and spam. According to new research from BI Intelligence, there are going to be thousands of these things in circulation by the end of the year - mostly in retail - which can be good, only if retailers (and all businesses for that matter) heed Chucks words in this episode.

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This episode was published on August 5, 2014.

What is this episode about?

Retail is the first industry to grasp the importance of beacons as a hardware platform but beacons require much more effort than affix and spam. According to new research from BI Intelligence, there are going to be thousands of these things in...

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