MCM #355: Why the shopping cart is the key to mobile comm...

What this episode covers

People don't want to buy from a smartphone. This according to a huge study by GroupM. They do want to shop from them but most companies don't factor that into their research - they simply look at the transactions. Could the most important thing to measure become the wish list or what goes into the shopping cart? Many retailers at the forefront of mobile commerce are focusing there and this strategy will make a ton of sense once you watch this episode.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things?

Episode duration information is not available.

When was this UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things episode published?

This episode was published on August 12, 2014.

What is this episode about?

People don't want to buy from a smartphone. This according to a huge study by GroupM. They do want to shop from them but most companies don't factor that into their research - they simply look at the transactions. Could the most important thing to...

Can I download this UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.