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MCM #356: Are notifications the new mobile operating system?
Notifications are emerging as the new mobile operating system. As mobile users find themselves buried in apps that once held promise but have somehow found their way off the main screen, notifications can help bring the value back if they are done right. A recent study by GroupM looks at the willingness and concerns consumers have with notifications and the results should leave everyone feeling opportunistic. Bottom line? Do notifications properly and there will be prosperity. However, the opposite is also true.
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This episode was published on August 18, 2014.
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