MCM #362: The beacon is not the destination

What this episode covers

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren't we just entering the era of the beacon? We are but, once you watch this episode you will understand that the beacon is not the focus, it is the experience that comes as a result that should be.

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This episode was published on August 26, 2014.

What is this episode about?

With the conversation in retail shifting to beacons and the act of beaconing, Chuck explores the next phase of this emerging technology by visiting IPG Media Lab in New York City. The next phase? Aren't we just entering the era of the beacon? We...

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