MD of the Content Marketing Association Rob John on content marketing’s role in publishing

This week’s guest is Rob John, MD of the Content Marketing Association. He discusses what the CMA does and who its members are, how content marketing might fit within a publisher’s revenue mix, and the panel they’re running at The Publishing Show in London in March. In the news roundup the team discusses the realities and unrealities of the metaverse for publishers, German publishers' latest attempt to curtail Google's powers, and paid subscriptions for creators on TikTok and Instagram.