MDF67: Virginie Berger, PDG de DBTH, comment mieux faire la communication pour les artisites

from Minter Dialogue sur la Marque et le Leadership (minterdial.fr) · host Evergreen Podcasts | Minter Dial

Bonjour et Bienvenue au Show Radio Minter Dialogue EMISSION #67.Cette émission est avec Virginie Berger, spécialiste du marketing et du marketing digital pour les musiciens et artistes. Baignée dans le monde des médias, la musique et l'internet depuis 15 ans, Virginie a accompagné l'industrie de la musique à travers cette transition - si j'ose dire cette révolution. Etant Directrice Marketing de MySpace France, elle a vu son ascendance et le crash. Aujourd'hui, Virginie dirige sa société, Don't Believe the Hype (DBTH), qu'elle a fondée en 2011. DBTH est une agence alternative, qui aide les artistes, les industries créatives et les entreprises dans les technologies émergentes à se développer. Dans cet entretien, nous avons parlé des enjeux pour les musiciens et labels aujourd'hui et combien les problèmes peuvent se ressemblaient avec ceux des marques. Quels enseignement tiré? Comment se différencier? Comment se faire entendre?Entretemps, vous pouvez trouver les show notes sur minterdial.fr ou bien me suivre sur mon tweeto francophone @mdialFR, sinon, sur mon Tweeto anglais @mdial. Je blogue également en anglais sur themyndset.com.Bonne continuation.Et, si vous avez aimé cet entretien, merci de prendre quelques instants pour le noter sur iTunes!

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This episode was published on August 2, 2012.

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