MDF79: Jean-Paul Chapon, Gouvernance Web et Entreprise 2.0 à la Societe Generale

from Minter Dialogue sur la Marque et le Leadership (minterdial.fr) · host Evergreen Podcasts | Minter Dial

Minter Dialogue #79Cet entretien est avec Jean-Paul Chapon, en charge de la gouvernance Web et Entreprise 2.0 chez la Société Générale. Avec son expérience précédente chez Alcatel-Lucent, Jean-Paul connait étroitement la transformation en interne amenée avec l'arrivée du web 2.0. On parle dans cet entretien des clés de succès pour aider dans cette transformation, l'importance de la cohérence entre la stratégie en interne et en externe, et de la part de la culture de l'entreprise et du secteur. Entretemps, vous pouvez trouver les show notes sur minterdial.fr ou bien me suivre sur mon tweeto francophone @mdialFR, sinon, sur mon Tweeto anglais @mdial. Je blogue également en anglais sur minterdial.com. Bonne continuation. Et, si toutefois vous avez aimé cet entretien, merci de prendre quelques instants pour le noter sur iTunes!

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This episode is 40 minutes long.

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This episode was published on January 5, 2013.

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