MDM Amplify: The Human Side of Digital Commerce

We cut through the common misconception that digital transformation and commerce is purely about technology. Joined by distribution, eCommerce and AI experts Devashish Saxena and Lance Owide, we explore why successful transformation is ultimately a human-first journey — driven by people, culture and alignment across the business. The discussion also covers how distributors can approach AI with intention, the evolving role of digital leadership and why clarity of purpose matters more than chasing the latest tools.