MDP032 – Planning Engaging Content

Generating content can seem like another hamster wheel that business owners (and marketers) can understandably be wary of. Author, journalist, marketer and podcaster, Janet Murray, is on a mission to make this process easier while making content more engaging at the same time! Main talking points include:4 things to promote your business everyday:ContentEmailSocialPR Journalists will now find you if YOU are generating the best content you can! Twitter – #journorequest for exposure… Content planning – 4 step processCreate an annual plan into quartersWhat's happening with your client in each quarter? (3 or 4 key things)Pick out relevant key dates or awareness daysShould take 5-7 minsFlesh out the quarterly planWhat are the key questions?Generic questionsSpecific questionsCan you tie any content to your business objectivesWeekly content planDaily plan Dan Knowlton:General awareness contentConsideration contentPurchase content Making engaging content:"I need to know this" contentPractical / actionable adviceAsk a question / controversial statement with a poll?Instagram stories“I know about that” contentJanet’s dress poll for Youpreneur“What do you think” contentControversial / strong views“I know how that feels"Personal stories  "How can I make this content about my audience?”Abr “How can I make it about them?" Connect With Janet:Social: Linkedin | InstagramWebsite / Membership: www.janetmurray.co.ukPodcast: The Janet Murray Show Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.