MDP056 – Using Journalism to tell Stories in Marketing

Biography:Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show you how to use storytelling to build your business. Main talking points include:Taking journalism into marketingYour personal storyYour business storyThe stories of your customers How to start turning marketing into a storyStart with your own storyKnowing what your “why” isStart with first impressions Start with a strategy and find your medium…   Going to big eventsPutting yourself out there Networking with delegatesGiving yourself some confidenceThinking about how you build a business and pivot as and when you need to Connect With Rachel:Website: click here Join our Facebook Group! Hosted on Acast. See acast.com/privacy for more information.