MDP089 – Introducing SEOHive

Main talking points include:Whats the point of this live call? To introduce to you a new service that will help you build MRR through selling SEO.  Why is MRR important? Monthly recurring revenue brings the following benefits to your business: Stability of incomeA move away from the peaks and troughs of the feast/famine cycleThe knowledge that your overheads are covered every month, without failThe empowerment of making business decisions as your MRR grows – you can ALWAYS afford itA move away from trading “time for money” into value-based profit What am I referring to by MRRI’m NOT referring to: HostingLow-value website maintenance plansDomain and / or license renewals (with a markup)Affiliate CommissionsWhat I AM referring to is a definitive monthly recurring service that has a demonstrable effect on your client's bottom line.  Other benefits of recurring servicesPositioning you as the expert / authority for your clients Becoming their favourite / the “go to guy or gal"Increasing the average lifetime value of your customers – making sales FAR easier than they ever have been before. Becoming intrinsically linked to your client's success - so as their organisations grow, so can your services to them.  My StorySetting up SO… Focus on recurring revenueHitting 6 figures in year 1Growing the agency, team, premises, services as the budgets could afford themNEVER not paying myselfNEVER being in debt or late paying suppliers… all through SEO …  Common objections to selling SEO as a service to clientsI'm intimidated by offering SEOIntimidated by trying to sell SEONot sure where to startNot sure how the “process works” Seems like a LOT of work for the first few clientsNot sure how to report results Don’t have enough confidence to give the right advice to clientsWhat happens if there is bad news? No time – I’m stacked with projects!  Introducing SEOHiveTeaming up with JP from MaintainPress Creating productised SEO Service that will grow with you and your business. Super affordablesuper easy to managesuper easy to report back to clients and demonstrate your worthWe will give you the resources to sell and manage SEO services to your clients – all FOC How does SEOHive work? Month 1: Onboarding process for EVERY siteTechnical SEO AuditSecurity AuditOptimisation AuditReview and action of all of the aboveMonths 2 onwards: 3 pathwaysContentLink BuildingOn Page SEOSubscription model – that is clear what you get, and help you to calculate ROI.  Why the pathways? Helps you prioritise the services your client needsMeans that we can ALWAYS be proactive on your sites – we don’t need to WAIT for instruction from you… we can get on with tasks, and then prioritise your requests as and when they come...