MDP105 – Introducing the Content Planning Toolkit

Biography Martin is the co-founder of Jammy Digital, a web consulting agency in the UK. Martin, along with his wife Lyndsay, also teach Content Marketing using their membership community, in-person workshops and speaking on stages throughout the UK. They’re also writing a book about how to use content to attract your ideal customers. Main Talking PointsFirst agency – sold websites by convincing people they needed one. In 2016/17 – Martin and Lyndsay started to take Content Marketing seriously… they were prepared to put everything in their heads on their website. Book: Youtility – Jay BaerThe first problem Martin and Lyndsay had was getting more sales. This lead to topics around: Costs Timescales Processes To get eyes on this content, Martin and Lyndsay then also provides content around high volume search terms – like SEO and driving traffic. “Imagine you are creating a maze and only your ideal client can get to the finish.” – Martin Huntbach Book: Marcus Sheridan – They Ask, You AnswerMartin and Lyndsay’s Book - Content Fortress: Out September 2020 Based around 8 pillars of content to fix your business Content Planning Toolkit – its really easy to create content if you have a strategy! People’s biggest struggles when creating content: Time Not knowing what to write What am I getting back from it? Priced at $27 dollars – its a one off!!! https://www.peteeveritt.com/contentplanningtoolkithttps://jammydigital.com https://www.facebook.com/JammyDigital/  Shout outs Lee Jackson – Agency Transformation Live Hosted on Acast. See acast.com/privacy for more information.