مدیریت بحران: تویوتا
from PR Pros
«وقتی بحران می‌آید، نه شهرت برند، نه سابقه درخشان، و نه میلیاردها دلار سرمایه، هیچ‌کدام به تنهایی کافی نیستند. بحران پدال گاز تویوتا، نمونه‌ای جهانی از ترکیب عوامل فنی، مدیریتی و فرهنگی است که می‌تواند یک برند پیشتاز را به مرز سقوط بکشاند. در اپیزود دوم فصل هفتم پادکست PR Pros، این بحران را از لحظه آغاز تا بازطراحی کامل ساختار مدیریت بحران تویوتا بررسی کرده‌ایم. 📌 این اپیزود، یک کلاس واقعی برای مدیران روابط عمومی و مدیران ارشد است.
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Frequently asked questions
How long is this episode of PR Pros?
This episode is 42 minutes long.
When was this PR Pros episode published?
This episode was published on August 14, 2025.
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Yes. Use the download control on the episode player to save the publisher-provided media file.