Measure real trade offs not opinions | Ep 74

from Zenith Consulting - Food, Beverage, Strategy · host Zenith Consulting

The limitations of traditional market research, arguing that consumers often fail to predict their own future purchasing habits. To avoid costly product failures, the author suggests moving away from simple opinion-based surveys in favour of frameworks that measure subconscious reactions and actual trade-offs. Subscribe to our free newsletter here: https://waterdispenseinsights.comDo you need help? https://www.zenithglobalcommercial.com

Episode metadata supplied by the publisher feed · Published Feb 18, 2026

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Measure real trade offs not opinions | Ep 74

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