Measure what matters | Ami Rubenstein & Risto Rautakorpi #6

In this episode of GorillaCast, Ami welcomes back Risto Rautakorpi, founding partner of Gorilla Capital, to discuss critical insights for early-stage startups. Together, they explore the differences between metrics and indicators, how to measure progress before reaching product-market fit, and the importance of understanding why customers buy. Risto shares valuable advice on finding an ideal customer profile (ICP), the risks of premature scaling, and maintaining focus on learning and adaptability. Packed with actionable insights, this episode is a must-listen for founders navigating the early stages of their startup journey.