EPISODE · Aug 7, 2025 · 15 MIN
Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ
from Marketing and Strategy Unlocked · host Nicolas Kfuri
How do you prove the real value of your brand to the business?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to design a brand KPI system that tracks health, performance, and business impact — without drowning in vanity metrics.Discover how companies like LEGO, Salesforce, Booking.com, Oatly, and Philips measure what matters, and walk away with a step-by-step playbook to build your own brand dashboard.Next up: Brand Differentiation in Saturated Markets — how to stand out when everything sounds the same.
What this episode covers
How do you prove the real value of your brand to the business?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to design a brand KPI system that tracks health, performance, and business impact — without drowning in vanity metrics.Discover how companies like LEGO, Salesforce, Booking.com, Oatly, and Philips measure what matters, and walk away with a step-by-step playbook to build your own brand dashboard.Next up: Brand Differentiation in Saturated Markets — how to stand out when everything sounds the same.
NOW PLAYING
Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.