Measure What Matters: Brand Measurement & KPI Design. Booking. OATLY. LEGO. SalesForce. BrandZ

How do you prove the real value of your brand to the business?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how to design a brand KPI system that tracks health, performance, and business impact — without drowning in vanity metrics.Discover how companies like LEGO, Salesforce, Booking.com, Oatly, and Philips measure what matters, and walk away with a step-by-step playbook to build your own brand dashboard.Next up: Brand Differentiation in Saturated Markets — how to stand out when everything sounds the same.