Measured #36 - Bruce Armstrong

Measured hit the road earlier this month to catch up with friends and industry experts at the AusIMM’s Mineral Resource Estimation Conference in Perth. In this episode, René is joined by Bruce Armstrong, Managing Director at and Co-Founder of Independent Mineral Standards (IMS), to discuss the journey of the company that Bruce started, and what motivated him Bruce to choose this the entrepreneurial pathway. They also chat about what makes IMS different, and cover highlight some of the technical issues when certifying challenges in preparing certified reference materials (CRMs), particularly for photon assaying.Measured is RSC’s podcast series, with RSC Managing Director and Principal Consultant René Sterk conversing with a range of industry personalities. Expect a range of talking points, many with a technical theme, but also some of our industry friends sharing anecdotes about their career in the mineral exploration and mining sector and thoughts on some of the issues the industry faces. Visit https://imstandards.com.au/ for more information on the development, manufacture and use of Certified Reference Materials. Please enjoy, and don't forget to follow RSC on all our social media platforms! YouTube: https://www.youtube.com/channel/UCzK-OtNpJdGfJsj9_5yPpIQLinkedIn: https://www.linkedin.com/company/rsc-mme-ltd Instagram: rsc_gram TikTok: rsc_tiktok #measuredpodcast Timestamps: 01:30 - Establishing IMS07:10 - Market Gaps & Specialties11:10 - Misconceptions in Using & Manufacturing CRMs15:50 - Certification Round Robin Process22:48 - IMS's Crushed CRM for Photon Assaying28:00 - Get in touch with IMSMeasured is RSC’s podcast series, with RSC Managing Director and Principal Consultant René Sterk conversing with a range of industry personalities. Expect a range of talking points, many with a technical theme, but also some of our industry friends sharing anecdotes about their career in the mineral exploration and mining sector and thoughts on some of the issues the industry faces. Please enjoy, and don't forget to follow RSC on all our social media platforms!YouTube: @rscyoutubeLinkedIn: https://www.linkedin.com/company/rsc-mme-ltd Instagram: rsc_gram TikTok: rsc_tiktok #measuredpodcast