Measurement and PR: Proving the Value of Your Work with Marianne Morgan

This episode is about knowing the value of your work, keeping sight of it, and being able to articulate it when it counts.In this episode, I’m joined by Marianne Morgan, Insights and Evaluation Lead at the Information Commissioner’s Office, to talk about embedding measurement into everyday ways of working and using it to confidently demonstrate the impact of PR.Marianne brings deep experience from PR agency environments into her specialist work in communications measurement. We discuss how insight can help you stay on track, strengthen decision-making, and show the worth of your work without everyone needing to become a “data person”.The conversation also explores Marianne’s current work at the ICO and how evaluation supports communications around complex and sensitive issues. Marianne also reflects on returning from maternity leave, moving into a specialist role, and how developing deep expertise can open new paths in a PR career.About the guestMarianne Morgan is Insights and Evaluation Lead at the Information Commissioner’s Office (ICO) and a former board director of the Association for the Measurement and Evaluation of Communications. A trusted voice within the communications industry and an active contributor to Women in PR, Marianne's 20 years agency-side saw her develop a data and insights department from scratch, before moving into the public sector.Connect with Marianne on LinkedIn.Mentioned in the episode:The Ripple Effect - Communicating with empathy after a data breachBetter Records, Together - Connecting people with their care storyConnect with me:LinkedIn: Kayleigh-Anne SoryalWebsite: https://www.love-comms.com