Measurement Theory Explained: Likert & Thurstone Scales | S2E3

Join us as we talk about the contributions of Measurement OGs - Thurstone and Likert - to many of today's current survey practices.For help with your scale development and survey design work, email us at [email protected]:Edwards, A. L., & Kenney, K. C. (1946). A comparison of the Thurstone and Likert techniques of attitude scale construction. Journal of Applied Psychology, 30(1), 72–83.McIver, John P., and Edward G. Carmines Unidimensional Scaling. Quantitative Applications in the Social Sciences. Thousand Oaks, CA: SAGE Publications, Inc., 1981.  If you can define it, you can measure it. If you can measure it, you can achieve it! Subscribe to You Can Measure Anything® - The Podcast so you don't miss an episode!