Measuring & Communicating ITAM’s Impact | Women in ITAM 2024

Host: Sarah Marriott, Anglepoint DirectorSpeakers: Antonela Agbaje, Software Asset Manager at Sainsbury’s; Dominika Franke, Software Asset Manager at ABB; Kay Twitchell, Deputy Agency Software Manager at NASAThis episode of the ITAM Executive includes content taken from our 2024 Women in ITAM webinar, ‘Measuring & Communicating ITAM’s Impact.‘In this episode, Sarah Marriott, Antonella Agbaje, Kay Twitchell, and Dominika Franke discuss various aspects of measuring and communicating the impact of ITAM within organizations. This panel of experts share their insights and experiences in the field.The episode also delves into the challenges of communicating the value of ITAM, including the need to align ITAM goals with business objectives, prioritize ITAM initiatives amidst competing priorities, and establish ownership for software assets within the organization. They emphasize the significance of building relationships, fostering communication, and celebrating incremental wins to gain momentum and support for ITAM initiatives. Additionally, they discuss the role of women in ITAM, acknowledging how essential it is to have diverse perspectives and skills.By listening to this episode you’ll learn about:Our panelists’ experiences measuring and communicating the impact of ITAMThe importance of ITAM KPIsStrategies for effective communicationThe importance of having women in ITAMAnd more