Measuring Marketing Success in Manufacturing w/ Joe Sullivan

How do you define marketing success? Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don't measure marketing success. But if you've taken things a step further, you've probably discovered how convoluted a measurement system can be.In today's episode, I, Joe Sullivan, share my thoughts about how to straighten out your marketing success measurement system. I dive into topics such as:Defining your termsWhich KPIs matter mostThe danger of growing near-sighted with your marketingTo ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.