Measuring Podcast Ads: Insights & Techniques with Amelia ...

What this episode covers

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube.Links from the show:Amelia Coomber on LinkedInPodscribeQuarterly (Podcast Advertising) Performance Benchmark Reports00:00 Introduction and Nickname Banter01:28 Discussing Podcast Ads02:17 Introducing the Guest05:01 Understanding Podcast Advertising14:32 Technical Aspects of Podcast Ad Measurement26:16 The Rise of Podcast Advertising26:38 Simulcast and Pixel-Based Attribution27:20 YouTube's Role in Podcasting27:59 Challenges in Measuring Podcast Ads31:10 Programmatic Advertising and Future Trends33:38 Dynamic Feedback Loops and MMM44:22 Creative Strategies in Podcast Ads45:56 Insights and Future of Podcast Measurement47:32 Final Thoughts and Incremental Insights

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How long is this episode of Measure Up?

This episode is 53 minutes long.

When was this Measure Up episode published?

This episode was published on September 18, 2024.

What is this episode about?

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila...

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