Measuring PR Excellence with Richard Bagnall

Join us for an enlightening episode of Fuse as host Dan Gold sits down with Richard Bagnall, global co-managing partner and CEO of Europe and the Americas at CARMA, to explore the intricate world of PR, communication measurement, and the future of the industry. With over three decades of experience in advising international clients and shaping the PR measurement landscape, Richard brings a lot of depth to the conversation. From his early days in PR to pioneering media intelligence and measurement practices, Richard has been at the forefront of industry value innovation. In this episode, we delve into: The growth of PR measurement and evaluation Strategies to advance the synergy between public relations and measurement practices. The impact of AI-generated content on PR measurement. The pivotal role of industry bodies like PRCA and CIPR in shaping the measurement conversation. The unique approach of CARMA in an increasingly competitive measurement landscape. Connect with Richard Twitter: @richardbagnall www.carma.com Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide [email protected] Podcast Manager and Editor: Ikechukwu Mgbenwelu- [email protected] Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.