Measuring Streaming TV Ad Campaign Impact | Will Gaffney

Will Gaffney, Principal Product Manager at Simpli.fi Join David McBee and Will Gaffney in this insightful episode of Simpli.fi TV, where they explore the essential metrics behind streaming TV ad campaigns. Gain a comprehensive overview of how impressions translate into measurable impact, from reach and frequency to targeting strategies. Whether you're a marketer, media buyer, or business owner, this episode offers valuable insights to navigate and understand the effectiveness of your streaming TV ad campaigns. Tune in to uncover the secrets behind successful advertising in the connected TV landscape.

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This episode is 18 minutes long.

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This episode was published on April 17, 2025.

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