EPISODE · Sep 18, 2025 · 19 MIN
Measuring Success: The Metrics Behind Legal Operations
from BDO's Legal Tech Talk Podcast
Guest LinkedIn Sandy MacDonnell | LinkedInPodcast TakeawaysChange Management Is Key: Successful legal tech adoption isn't just about great features—it's about understanding users' pain points and solving real problems. Listening and empathy are critical.Internal Champions Drive Adoption: Identifying and empowering champions within different legal teams is far more effective than top-down mandates. Champions become evangelists and help build trust in new tools."Customer Zero" Advantage: DocuSign's legal ops team gets early access to new features, providing valuable feedback and helping shape product development before public release.Measuring Success Matters: Metrics such as time saved per contract review and reduction in manual tasks are essential for demonstrating value and building trust in new technologies, especially AI.AI Adoption Is a Journey: Building trust in AI tools requires transparency, iterative testing, and involving legal professionals in the development process. Not all teams or functions are ready for full AI adoption, and that's okay.Community Is Powerful: Conferences like Running Legal Like a Business foster lasting relationships and a supportive community. The value goes beyond sessions—it's about having a network to turn to for advice and shared learning.Start Small and Iterate: Legal ops professionals should focus on identifying problems, listening to stakeholders, and starting with manageable solutions. Building momentum through small wins leads to broader change.Knowledge Sharing Is a Responsibility: Attendees of industry conferences have an opportunity—and responsibility—to bring back insights and share them with their teams, amplifying the impact of collective learning.
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What this episode covers
This is a special episode of BDO Legal Tech Talk, recorded live at the Running Legal Like a Business Conference. Hosts Daniel Gold and Eric Derk sit down with Sandy MacDonnell, Legal Operations leader at DocuSign, for an insightful conversation about the evolving role of legal ops in tech-driven organizations. Sandy shares her journey in legal operations by using DocuSign's products internally, and the strategies her team employs to drive adoption and change management. The discussion dives into building trust in AI-powered legal tools, measuring success through metrics, and the importance of community and knowledge-sharing in the legal ops space.
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Measuring Success: The Metrics Behind Legal Operations
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