Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)

from Campaign Trend Podcast · host Startup Caucus

Adam Wise is a Senior Vice President at National Media Research, Planning & Placement, where he helps clients develop and execute paid advertising campaigns. In this episode we dig into the challenge of measuring digital ad spend, how to build media plans in a fragmented landscape, and what campaigns can do to better integrate their paid campaign into other efforts. Visit our website: CampaignTrend.com

Episode metadata supplied by the publisher feed · Published Dec 14, 2022

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Measuring The Competitive Paid Media Landscape – Adam Wise (National Media)

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