Measuring the hard-to-measure channels in marketing with Rand Fishkin

Rand's reputation precedes him. You may know him from MOZ, but you may not know the full story. In this candid and personal account, he talks about roads taken and decisions not taken. His story is most definitely not complete.... Here are my shownotes: 31m - Anger has shifted 32m - Elevator pitch for Mastadon 34m - Wholesome 36m - Echo chamber - can it be a good thing? 37m - Reclaim marketing 40m - Roosevelt quote with respect to MOZ 54m - Easy to measure (Laziness) 57m - People rise to the level of their own incompetence 58m - Being confident about being incompetent 1h01 - Trust your gut and gut your trust 1h01 - FIRST TIMERS 1h02 - Competent Humility 1h04 - Power of Story (wine) - Marketing In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. - Theodore Roosevelt Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at    / josephjaffeisnotf...  . Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices