Measuring the impact of your social media activities – PERRY DRAKE | DMR #144

Today I’m joined by the Professor of Digital and Social Media Marketing at the University of Missouri. He is the author of ‘Optimal Database Marketing’ and founder of  the Midwest Digital Marketing Conference - Welcome to DMR, Perry Drake (@pddrake). [You can find Perry over at UMSLdigitalconference.com.] https://www.youtube.com/watch?v=-lTWP9eAh8Y On this episode of Digital Marketing Radio we discuss measuring the impact of your social media activities, with topics including: Is it essential for everyone who represents a business on social media to be measuring the impact of their activities? What are a few of the most important metrics to be keeping an eye out for? What are some of the more effective activities to be doing on social media? What tools are you using to measure social media activity? What are some of the more effective paid advertising opportunities on social at the moment? Are there any social platform activities that you can’t measure, that you just have to rely on gut instinct to justify the value of the activity? What trends are you seeing in use of social media at the moment? What social platforms are catching your eye at the moment? [Tweet ""Be consistent in everything that you do in #socialmedia." @pddrake"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hootsuite [Social media management] Fan Page Karma [Analyze and improve social media profiles] Google Insights [Demand / supply monitoring] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marketing automation software in general My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Figure out who your are, what you are as a brand, what you stand for. Be consistent in everything that you do in social media. Don't violate your rules. I have my own personal set of social media rules that I never violate.