Measuring the Subconscious Shopper: How Dr. Hassan Aleem Brings Behavioral Science to Grocery Decisions

How do subconscious drivers shape the way we shop for groceries? In this episode of The Curiosity Current, hosts Stephanie and Julie Myers sit down with Dr. Hassan Aleem, Senior Consumer Insights Partner at Amazon, to explore how behavioral science and neuroscience help brands measure behavior in complex retail settings. From intercepts and shop-alongs to basket analysis and packaging cues, Hassan explains how to capture what people really do, not just what they say.