Measuring Video ROI in 2025: From Views to Value

In this episode of the FilmTalks "From Views to Value: How to Measure ROI on Video in 2025." our hosts focus on the shift in video marketing from simply counting views to understanding its true business impact, encompassing awareness, engagement, leads, and revenue. They aim to provide a clearer methodology for evaluating video performance across various platforms and metrics. The conversation emphasises that in the future, the key question for marketers will be the value a video generates, rather than just its viewership. This episode is intended for marketing managers, content strategists, and business leaders seeking to understand video's return on investment. FilmTalks, a podcast produced by AI at Studio 86. https://studio86.se/en