Measuring VOI in Marketing

Most organizations focus on ROI—but what about VOI?In this episode, CRO Ken Okonek breaks down the concept of VOI (Value on Investment) and why it’s essential for behavioral health organizations and mission-driven businesses to understand it.While ROI tracks dollars in vs. dollars out, VOI looks at the real-world impact of your marketing: community trust, patient engagement, reputation, and long-term outcomes. If your marketing efforts are about more than just revenue, this episode is for you.To learn more about measuring your VOI, check out our blog: https://www.beaconmm.com/2025/09/09/measuring-voi-in-behavioral-health-marketing-a-guide/