Measuring what matters in a world of short attention spans with Aarti Bhaskaran

The people behind good research have to speak for it. In this episode of The Curiosity Current, Stephanie and Molly speak with Aarti Bhaskaran, Global Head of Research and Insights at Snap Inc., about how insights professionals stay impactful as platforms, audiences, and attention spans all shift at once. Aarti shares how she leads global teams, tells research stories that cut through, measures brand health across a uniquely fragmented competitive set, and advocates for the bold, boundary-setting mindset that keeps insights functions relevant.