Measuring What Matters: Marketing Metrics That Drive Action

In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning.You’ll learnHow to map business goals to a small set of metrics that matterWhy follower counts and likes are usually vanity metricsWhich social metrics fit each stage (awareness, consideration, intent)The difference between unique visitors and pageviews on your siteHow traffic sources and device mix affect decisionsHow to read the story in the numbers and act on itQuick winsWrite a one-page goals → metrics map you’ll review monthlyAdd “How did you find us?” to your contact form and log answersSwitch social profiles to business/creator to unlock insightsGive each new post one objective and judge it only on thatKey takeawayPick a few metrics that map to clear goals, review them on a cadence, and let them guide what you make next. Everything else is noise.